Can I Scale I Love Juice Bar?
I Love Juice Bar’s simple operations make it a great match for multi-unit operators.
I Love Juice Bar’s simple business model and robust support systems make it an ideal multi-unit franchise opportunity, and several of our first franchisees have big plans for the brand:
Jim Keet, who owns several Taziki’s Mediterranean Cafes in Little Rock, Arkansas, opened his first I Love Juice Bar location in 2015.
“Our growth plan will be sales-driven and -centric like everything is, but I think Little Rock and the surrounding area could handle five or six I Love Juice Bar locations,” he says. “It’s a small footprint, so we think once we find that perfect first location, we can grow out from there pretty quickly.”
Philip Russ, who owns several locations of a boutique women’s fitness concept in Atlanta, is bringing I Love Juice Bar to locations nearby to complement his current success. He and his business partner, Matt Calamari, opened their first two locations in early 2015. Once they have proven that they can be successful with the concept, they then hope to grow the brand throughout not only Atlanta, but several other markets in the Southeast.
“There is a solid market for healthy living. I think the opportunity in Atlanta will be good because this segment is not a secret anymore. Large companies are making an investment in this area, and it’s a growing market. More people are willing to get into it, and we think that it’s an underserved market,” he says. “People want healthier options that taste good, and even though we know there’s going to be competition, we think there are also lots of opportunities.”
I Love Juice Bar CEO John Hunt, who co-founded the brand with his wife, Vui, in 2013, is a multi-unit owner himself. In addition to their original location in Brentwood, Tennessee, they have opened additional spots in the Nashville area and have plans for more.
“Once you have established supply chains and vendors, with a little more work it’s fairly simple to add locations,” he says. “One of the things that makes I Love Juice Bar special is that, in addition to attracting happy, healthy customers, we also attract healthy, happy employees, and with some supervision and training, an I Love Juice Bar location can be run very effectively by a store manager.”
I Love Juice Bar uses a propriety back office suite of restaurant tools developed by Fresh Hospitality that synchronize with readily available point of sale systems. Fresh has pioneered back-office support software for decades. The system makes it easy to track important data, gauge financial performance and make adjustments — and the information is available quickly. Rather than waiting until the end of the month to generate P&L statements, you can create a “flash P&L” that provides a real-time glimpse into business performance. Those insights help multi-unit owners manage their managers effectively without data lags that can lead to lost opportunities.
“The systems we are able to provide to both single-unit owners and multi-unit owners are state-of-the-art,” John says.