I Love Juice Bar Franchise Sees Increased Sales from Kids and Families
Seasonal promotion gives I Love Juice Bar franchisees a fantastic way to capitalize on the busy back-to-school season
With summer ending, the new school year is on many people’s minds. Parents are working to prepare their children for success, and many families want to establish better eating habits this year. As parents are looking for healthy snack options, I Love Juice Bar has answered this need with a back-to-school promotion that franchisees can use to bring in more sales during this late summer season.
“Kids and families have always been fans of I Love Juice Bar, but this year, we wanted to encourage kids to spend time in our stores coloring and playing with a healthy snack,” says Dee Ryan, Vice President of Operations for I Love Juice Bar franchise. “The back-to-school promotion has been a success, as our franchisees have seen an uptick in traffic and increased sales. Most importantly, we’ve been able to introduce our delicious products to the next generation.”
The promotion took place every weekday in August, and customers were able to get a discounted kid-sized smoothie, in one of our kid-friendly flavors — Mint to Be, Green Smoothie or Very Strawberry — for $4. With the back-to-school incentive in effect only from 3 p.m. to 5 p.m., Monday through Friday, the I Love Juice Bar team created this marketing tool for franchisees to implement to bring in kids and parents during the prime “snacking hours” just after school lets out.
Coloring sheets for in-store fun for kids, an online sale on the Juice Bar Kid’s Tee, and ample national promotion of the back-to-school special featured on the I Love Juice Bar website gave franchisees the ability to get a running start to make the most out of the new school year in their area.
Why kids and families are great customers for I Love Juice Bar franchise owners
With a growing awareness of the importance of nutrition across the United States, I Love Juice Bar is poised to become the go-to source of delicious and healthy meals and snacks for kids and families.
“As parents learn more about food and nutrition, they want to move away from giving their kids sugary snacks that are loaded with preservatives, additives and trans fats. I Love Juice Bar provides a snack that parents will feel good about giving to their kids,” says John Hunt, CEO and co-founder of I Love Juice Bar. “We have plenty of menu options that kids will love, and it gives parents the opportunity to instill healthy habits in their families. I Love Juice Bar is a win-win for both parents and kids.”
Although back-to-school is a great time to appeal to kids, there are ways to provide a fun environment for kids just about any other time of year, too. Some of our successful I Love Juice Bar franchisees put on kid-friendly events to bring in business year-round. Some have allowed staff members to dress up and invited kids to do the same on Halloween, and others have hosted a holiday party complete with other local vendor partners and a photo opportunity with Santa. From a movie night to a craft workshop inside your I Love Juice Bar franchise location, the possibilities for reaching out to the children in your area are nearly endless.
Join I Love Juice Bar franchise now
As I Love Juice Bar continues to experience booming expansion across the country, we’re looking for new franchisees who are eager to bring healthy options to their communities. I Love Juice Bar franchises can be rewarding both personally and professionally, and they have lower startup costs than many other franchises.