Chef-Inspired Juice Bar Franchise
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Franchise Blog

Posted Aug 20th, 2017

I Love Juice Bar Featured on truTV


TV feature highlights the health benefits and superior quality of I Love Juice Bar franchise products

It’s official: juicing is mainstream. A recent episode of truTV’s Upscale with Prentice Penny explored this topic when the host visited an I Love Juice Bar franchise. The episode discusses the benefits of juicing, highlighting in particular how I Love Juice Bar’s high-quality ingredients and juicing methods set us apart from other juice makers.

Nationwide, juicing has become a $5 billion industry. No longer just for dieters looking for a short-term cleanse, juicing has become a healthy diet option for a wide range of consumers, including people in their 20s and 30s who are expected to keep this booming restaurant sector growing by 4% to 8% a year, according to Barron’s. Venture capitalists have targeted the industry as the next big thing, which means that more and more people will be looking for opportunities to cash in.

In the midst of this excitement, I Love Juice Bar is proud to offer customers a juice and dining experience that stands head and shoulders above the competition. I Love Juice Bar is a gathering place for health-minded customers: people who appreciate fresh-made juices and smoothies made with local ingredients, as well as gourmet vegetarian fare such as fresh salads, spring rolls and soups. We have a passion for helping people live healthier lives, and we’re excited to work with franchisees who want to do the same.

Not just for the rich and famous: juicing helps everyone leads healthier lives

The whole premise of Upscale with Prentice Penny is that you don’t have to be rich to live the good life. This fits perfectly with our philosophy at I Love Juice Bar. We believe juicing is for anyone who wants to take their health and fitness seriously, and everything at our franchises serves this mission. From the inviting, community atmosphere of our locations to our knowledgeable and friendly employees, we want customers to walk away empowered and healthier after every visit.

It isn’t just about what we believe, though. Our franchises meet a growing consumer demand for healthier food. According to a 2015 Global Health & Wellness Survey that polled more than 30,000 individuals online, consumers today want products that provide good health and nutrition. Eighty-eight percent of those polled said they are willing to pay more for healthier foods. In fact, global sales of healthy food products are projected to reach $1 trillion this year, according to Euromonitor. With the market this hot, opening an I Love Juice Bar makes good sense.

“This feature on a national cable show demonstrates that juicing is truly coming into its own,” says I Love Juice Bar CEO John Hunt. “People want to live healthier lives — they just need some guidance in how to go about it. I Love Juice Bar fills that need perfectly, offering quality, consistent, healthy juices and foods in a way that fits into their busy lifestyles. With our ordering app, it’s as simple as rolling out of bed, tapping a few buttons and picking up your juice at the store before being on your way. We’re the ideal blend of health and tech-savvy convenience.

I Love Juice Bar uses only fresh, local ingredients

One of the things we’re proud to see come across in this TV feature is the superior quality of our ingredients and products. The episode shows fresh ingredients like ginger, kale and apples becoming a delicious juice in just seconds. It also highlights our juice “shots,” which are perfect for customers looking for an alternative “pick-me-up” to coffee or energy drinks.

These featured items are just a couple of the ways our menu sets us apart from the competition. We’re not the first juice bar franchise around, but we have the best menu in the business. All of our ingredients are fresh and locally sourced, and we make everything fresh each day. You won’t find any preservatives, artificial sweeteners or dyes in our products. It’s all wholesome, fresh ingredients combined for the perfect blend of great taste and unbeatable health benefits.

Don’t take our word for it, though. Here’s what Prentice Penny had to say after his visit: “I know that the quality of what I’m going to be having is a million times better than juice from the store.” This is exactly what keeps our customers coming back day after day (sometimes multiple times a day), and it’s why we’re excited for a bright future of expansion.

Check out this clip from Upscale with Prentice Penny:

Owning an I Love Juice Bar franchise can be professionally and personally rewarding. You can bring I Love Juice Bar to your community for a relatively low investment, with startup costs ranging from $172,860 to $302,805.

Learn more about how we started, why our mission is important to us and how our business model is structured by checking out our research pages.

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